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bundubasher
Join Date: Mar 2023
Location: SAN, Monserate Winery
Programs: QR Platinum, Lifetime PAN AM Clipper Club
Posts: 134
I don't think any of those airline names will go over well. Maybe something like Haole Air. Yeah, I like it.
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davistev
Join Date: Apr 1999
Location: Philippines
Programs: CebGo 5J, Hilton Diamond, IHG Platinum, Alaska 100K
Posts: 4,699
Since HA already has a Tokyo base, does this mean we may finally see the ANC-NRT service at last? It is only 3400 miles. For Alaskans, that would be a beautiful hub to connect throughout Asia on JAL
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fly18725
Join Date: May 2013
Posts: 3,373
Originally Posted by PDXPremier
So it sounds like the HA brand will continue "as usual" but under AS ownership like what happened with AS bought QX and the Horizon brand remained. I'm wondering why they chose to keep the HA brand unlike what happened during the AS/VX merger (smaller airline maybe?).
The VX brand was licensed. The HA brand has a longer history, more equity, and is directly connected to destination being sold.
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Prancer
Join Date: Feb 2019
Posts: 110
Does it make sense to sign up for Barclays Hawaiian airlines card and accumulate some points? The personal card for Hawaiian has a signup bonus of 60K for $2K of spend, whereas for Alaskan, it's 60K for $3K of spend. I assume the conversion will be 1:1, so the Hawaiian offer is slightly better.
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Jeff767
Join Date: Sep 2015
Posts: 952
Originally Posted by PDXPremier
So it sounds like the HA brand will continue "as usual" but under AS ownership like what happened with AS bought QX and the Horizon brand remained. I'm wondering why they chose to keep the HA brand unlike what happened during the AS/VX merger (smaller airline maybe?).
Pilot scope clause allows for operations of unmerged but owned airlines up to 76 seats. If Alaska acquires an airline operating equipment greater than 76 seats the operations must be merged with a single pilot seniority list.
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Jeff767
Join Date: Sep 2015
Posts: 952
Originally Posted by PDXPremier
So it sounds like the HA brand will continue "as usual" but under AS ownership like what happened with AS bought QX and the Horizon brand remained. I'm wondering why they chose to keep the HA brand unlike what happened during the AS/VX merger (smaller airline maybe?).
Pilot scope clause.
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fwfdan
Join Date: Sep 2002
Location: NOVA
Programs: IHG Rewards Platinum, Marriott Gold, Hilton Diamond, UA/DL/AA Back of the plane...
Posts: 4,737
Apologies for not reading all the thread...
I have thought this was the last merger that still might work ... Jetblue/Sprit is just a cluster and not a merger IMO.
edit to add: One company with two major brands - AF/KL has been doing this for years.... it can work.
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ty97
Join Date: May 2008
Location: NYC
Programs: too many
Posts: 4,648
A couple of thoughts from an outsider (i.e. East Coaster) view:
- If I were an AS shareholder (I'm not), I don't know that I'd love this merger proposal. AS is about to pay a lot of money for...what? HA has been performing rather dismally, what am I getting for this premium price I'm paying? It's not for access to widebodies, AS can get widebodies if they want them without buying an airline. After overpaying for VX to keep it away from B6, do I now want to overpay for a money-losing HA operation too?
- If I were an HA shareholder (I'm not), then I'd probably be all for this. It's a great premium on last week's closing price and HA hasn't been performing well financially
- If I were an AS loyalist/west coaster/Seattle resident (I'm not), I'd be happy with the expanded network and the tease at the possibility of West Coast long haul flights (though again, a merger is not required for AS to launch long-haul)
- If I were a Hawaii resident and/or an HA loyalist (I'm not), I expect I'd be uneasy about the future of the airline/brand. Then again, I probably was already a bit uneasy based on the dismal financial performance of HA
- Regarding DOJ (I'm not lawyer nor a merger expert), they will of course look at this, but I'm not sure I see a strong case (at least initially) for trying to block it. There's a lot of competition to/from/within Hawaii and little barrier for entry for additional carriers/routes. The one issue I expect they may press is that HA would need to keep providing codeshares to other US airlines on inter-island routes
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3544quebec
Join Date: May 1998
Location: australia
Posts: 5,803
Maybe Hawaskan Airlines. Elmer Fudd could be the spokesperson- Come fly Hawaskan Airlines where there are no wascaly wabbits
Kurt, Arthurrs, jtkohl and 1 others like this.
Last edited by 3544quebec; Dec 3, 2023 at 5:48 pm
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notquiteaff
FlyerTalk Evangelist
Join Date: Dec 2006
Location: Pacific Northwest
Programs: UA Gold 1MM, AS 75k, AA ExPlat, Bonvoyed Gold, Honors Dia, Hyatt Explorer, IHG Plat, ...
Posts: 17,537
How are they going to resolve the obvious conflict in naming convention - Alaska Airlines, Hawaiian Airlines? Are they going to get rid of the extra “an”? Add an “n” to Alaska? This is just going to lead to so much confusion when Hawaiian loyalists come visit us in the Alaska Airlines forum.
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mtofell
Join Date: Oct 2019
Location: PDX, OGG or between the two
Programs: AS 75K
Posts: 2,969
Originally Posted by sullim4
At least one condition will be AS dropping the Mokulele relationship. I don't see that surviving.
This has been beyond a joke since the start.... Nothing when booking Mokulele talks at all about AS or Oneworld.... I just flew Mokulele last week and asked the lady if I could get AS miles and she looked at me with a blank stare. I honestly have no idea what the "relationship" even is. The only thing is I sometimes see some ridiculous routing off of Maui through HNL via Mokulele. At that point one would be far better to just hop over on WN or HA (something I do somewhat frequently). Price is usually < $40 one-way, there are no crazy baggage restrictions/fees and I'm airside when I land (Mokulele as a commuter airline you don't go through TSA).
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Xrayman
Join Date: Dec 2018
Location: Seattle
Programs: Alaska airlines 100k
Posts: 976
Im glad it’s AS acquiring another carrier and not AS by acquired by a larger carrier. Can keep our MP number and status. The VX members really never made whole in the acquisition
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